The story behind the farm
While California Endive Farms is now America’s largest grower of endive, the company started from very humble beginnings as the brainchild of founder Rich Collins. The seed for the idea was planted in 1978 while Rich worked as a dishwasher in a French restaurant in Sacramento, California. After a trip to Europe to learn hands-on about growing techniques, California Endive Company was born in 1983.